ServiceMaster Clean AAA wins big at International Brilliance Awards for fifth consecutive year
Siva Kugathas and his team at ServiceMaster Clean AAA are celebrating a big win at the International Brilliance Awards 2025 for three prestigious categories.
2025 is off to a fantastic start for Siva Kugathas and his team at ServiceMaster Clean AAA.
Last year, Siva won multiple prestigious awards, including the European Franchise Awards’ Franchisee of the Year and multiple UK Business Awards, and he has now added to his trophy cabinet by winning three awards at the International Brilliance Awards 2025—his fifth consecutive year as a winner of these awards and his second big win of the month!
International Brilliance Awards
The International Brilliance Awards represent a prestigious annual event dedicated to recognising and honouring excellence across various industries.
This occasion aims to highlight the exceptional contributions, innovative achievements, and transformative impacts of individuals, teams, and organisations from around the globe.
By celebrating excellence at every level, the event seeks to inspire and elevate the global community of change-makers, fostering an environment of collaboration and progress.
Brand Brilliance – Gold Award
The Brand Brilliance Award recognises candidates demonstrating consistent growth, strong financial performance, and brand recognition.
The judges looked for exceptional delivery, site engagement, security, innovation, and ethical practices.
They also considered staff engagement, strategic vision implementation, and plans for sustained growth.
Having grown from a single franchise territory in 2017 to a multi-million-pound, multi-territory business today, ServiceMaster Clean AAA has been able to demonstrate all of these qualities in spades through their exceptional growth, driven by strong staff engagement informing superior customer service practices and regular audits, driven by a vision and mission to best and deliver the best for their stakeholders.
Brilliance in Customer Service – Gold Award
This award recognises those demonstrating exceptional dedication to delivering outstanding customer experiences.
As a winner, ServiceMaster Clean AAA showcases the highest standards of customer care, innovation in service delivery, and a deep commitment to exceeding customer expectations.
Siva employs what he has dubbed his ‘Customer Mania’ mantra to put clients front and centre of all that occurs in his business.
The team have regular audits through Smiley Forms and ServiceMaster’s customer feedback system (TellServiceMaster).
This allows customers to submit personal feedback directly to the team and puts the customer experience at the forefront, allowing Siva to understand where he needs to improve and how to help deliver an even better experience.
CEO of the Year – Brilliance Award
The CEO of the Year Award acknowledges a leader who demonstrates outstanding strategic direction, operational excellence, and the ability to inspire and motivate their organisation based on their track record of accomplishments over the past three years, alongside their commitment to ethical practices, innovation, employee engagement, and their capacity to effect positive change.
Over the last few years, Siva has seen exceptional growth in his business, supported many staff to achieve prestigious qualifications, opened a Woodland to offset the business’ carbon outputs and become a decorated trailblazer for leading and inspiring change across his franchise network.
So, it’s safe to say he’s the worthy winner of this award!
Want an award-winning cleaning service?
If you would benefit from cleaning services from a multi-award-winning business, call the AAA team today on 0800 047 1747.
Or, nationwide, find your nearest ServiceMaster Clean Contract Services business to learn more about our services in your area.



