ServiceMaster Clean by Deeland Shortlisted for BFA Awards 2025
ServiceMaster Clean Contract Services is proud to announce that our partners: ServiceMaster Clean by Deeland have been named a finalist in the 2025 British Franchise Association (BFA) Awards.
ServiceMaster Clean by Deeland- Shortlisted for Customer Focus
Being one of the largest franchise partners across ServiceMaster Brands UK, spanning across multiple brands and territories across Newbury, Reading, Basingstoke, Swindon, Oxford, Gloucester, Southampton, Portsmouth, Bristol, Bath and Avon areas, this year, they have been recognised for their strong customer focus and commitment to delivering exceptional cleaning services across various sectors from general offices, School, Colleges and Medical centres right through to housing associations and retail.

Customer Focus
Operating across multiple territories under the ServiceMaster Clean brand, ServiceMaster Clean by Deeland has built its success on reliability, consistency, and genuine care for clients. Their customer-focused business model ensures every contract, large or small, receives the same level of attention and quality. Over the last 35 years, ServiceMaster Clean by Deeland have invested a lot developing technologies, including a Bespoke Software package which streamlines processes to ensure that they can futureproof their service excellence for clients across various sectors in a way that goes above and beyond expectations.
Their business and customer ethos is built around the 3 P’s: Principles, People and Performance. This approach has earned them long-term partnerships with businesses across their areas. Their customer-centric business model ensures that their able to continually evolve their service delivery, recognise and empower the people in the business who really make a difference. This is evidenced by their most recent NPS scores which consistently remain above the industry standards at 62 with their promoter population forming the majority (at 73%) of their clientele.

Shortlisted Finalists
The BFA Awards 2025 celebrate excellence in franchising, recognising businesses that set high standards for performance, innovation, and integrity. For ServiceMaster Clean by Deeland, being shortlisted for the Customer Focus award this year acknowledges their dedication to building a business that puts people first—both customers and staff.
Guy Strang, Brand Manager at ServiceMaster Clean Contract Services, said:
“This is a fantastic achievement for ServiceMaster by Deeland. Their nomination reflects the professionalism and commitment that’s exemplary of the ServiceMaster Clean Contract Services business model and network direction for 2026 and beyond. Their focus on customer relationships and operational excellence continues to raise the bar.”
Need an award-winning cleaning provider?
If you’re in Newbury, Reading, Basingstoke, Swindon, Oxford, Gloucester, Southampton, Portsmouth, Bristol, Bath, Avon and the surrounding areas and would benefit from professional contract cleaning services from a multi-award-winning business, contact the team on 0845 155 1026 or find your nearest ServiceMaster Clean Contract Services business to see how we can help you today.










