ServiceMaster Clean by Deeland, one of the largest ServiceMaster Clean franchises in the UK, has closed the year by sharing how its team supported local causes and communities over the past 12 months. The business operates across Southern England and employs nearly 500 people, with a fleet of more than 70 vans delivering residential and commercial cleaning services and restoration work. The company is an Employee Ownership Trust, meaning the people who work there have a direct stake in its success.


Season of Giving

Over the festive season the team held its annual Christmas Jumper Day, inviting staff to wear festive jumpers at the office to raise funds for Save the Children. The initiative brought the team together and raised valuable funds while spreading seasonal cheer.

Alongside this, the company’s ‘Giving Tree’ campaign encouraged staff to donate gifts and essentials for a local charity, Loose Ends in Newbury. The Giving Tree display in the ServiceMaster Clean by Deeland office became a focal point for staff generosity. After the tree was filled, team members delivered the donations directly to Loose Ends, supporting people in need in the local area.


Making a Local Impact

To highlight the impact of these efforts and a range of other charitable activities throughout the year, the business produced a short Christmas video titled The Joy of Giving. The video looks back on initiatives where staff gave their time, resources and support to community causes. You can view it here.

These community and charity efforts sit alongside the company’s everyday work and long-standing support for local groups and clubs. ServiceMaster Clean by Deeland has a history of backing sports teams, schools, and fundraising events in its region.

The festive activities are part of a broader culture of care and community engagement at ServiceMaster Clean by Deeland, driven by its employee-owned structure and local focus. The business aims to deliver high quality cleaning and restoration services, while also playing a positive role in the places where its staff live and work.


Looking for a reliable, community-focused cleaning partners?

If you’re in Newbury, Reading, Basingstoke, Swindon, Oxford, Gloucester, Southampton, Portsmouth, Bristol, Bath, Avon and the surrounding areas and would benefit from professional contract cleaning services from a multi-award-winning business, contact the team on 0800 783 7713, visit us online or find your nearest ServiceMaster Clean Contract Services business to see how we can help you today.

ServiceMaster Clean Contract Services is proud to announce that our partners: ServiceMaster Clean by Deeland have been named a finalist in the 2025 British Franchise Association (BFA) Awards.


ServiceMaster Clean by Deeland- Shortlisted for Customer Focus

Being one of the largest franchise partners across ServiceMaster Brands UK, spanning across multiple brands and territories across Newbury, Reading, Basingstoke, Swindon, Oxford, Gloucester, Southampton, Portsmouth, Bristol, Bath and Avon areas, this year, they have been recognised for their strong customer focus and commitment to delivering exceptional cleaning services across various sectors from general offices, School, Colleges and Medical centres right through to housing associations and retail.


Customer Focus

Operating across multiple territories under the ServiceMaster Clean brand, ServiceMaster Clean by Deeland has built its success on reliability, consistency, and genuine care for clients. Their customer-focused business model ensures every contract, large or small, receives the same level of attention and quality. Over the last 35 years, ServiceMaster Clean by Deeland have invested a lot developing technologies, including a Bespoke Software package which streamlines processes to ensure that they can futureproof their service excellence for clients across various sectors in a way that goes above and beyond expectations.

Their business and customer ethos is built around the 3 P’s: Principles, People and Performance. This approach has earned them long-term partnerships with businesses across their areas. Their customer-centric business model ensures that their able to continually evolve their service delivery, recognise and empower the people in the business who really make a difference. This is evidenced by their most recent NPS scores which consistently remain above the industry standards at 62 with their promoter population forming the majority (at 73%) of their clientele.


Shortlisted Finalists

The BFA Awards 2025 celebrate excellence in franchising, recognising businesses that set high standards for performance, innovation, and integrity. For ServiceMaster Clean by Deeland, being shortlisted for the Customer Focus award this year acknowledges their dedication to building a business that puts people first—both customers and staff.

Guy Strang, Brand Manager at ServiceMaster Clean Contract Services, said:

“This is a fantastic achievement for ServiceMaster by Deeland. Their nomination reflects the professionalism and commitment that’s exemplary of the ServiceMaster Clean Contract Services business model and network direction for 2026 and beyond. Their focus on customer relationships and operational excellence continues to raise the bar.”


Need an award-winning cleaning provider?

If you’re in Newbury, Reading, Basingstoke, Swindon, Oxford, Gloucester, Southampton, Portsmouth, Bristol, Bath, Avon and the surrounding areas and would benefit from professional contract cleaning services from a multi-award-winning business, contact the team on 0845 155 1026 or find your nearest ServiceMaster Clean Contract Services business to see how we can help you today.

ServiceMaster Clean by Deeland has a busy week collecting awards for business excellence.

What a week! ServiceMaster Clean by Deeland are absolutely thrilled to have won TWO major awards in the last few days. This blog post has all the details.


Corporate Member of the Year – BICSc Awards

Hot on the heels of other prestigious awards successes this year, the team have been named Corporate Member of the Year at The British Institute of Cleaning Science (BICSc).

These awards celebrate the sector’s success by recognising some of the brightest stars, spotlighting the industry’s outstanding individuals and companies.

The Corporate Member of the Year award recognises ServiceMaster Clean by Deeland for their commitment to the BICSc ethos and principles, promoting BICSc and its practices both internally and externally.


Employer of the Year – Great British Business Awards

The team have also been awarded Employer of the Year by the Great British Business Awards (Great British Expos) and could not be prouder of their team, who have helped to make this happen!

This award recognises an employer who looks after their people by creating an outstanding workplace based on a set of values that has led to a committed, effective and motivated workforce. The judges were impressed by ServiceMaster Clean by Deeland’s commitment to their people as an Employee Ownership Trust, which gives each employee a stake in the business, fostering collaboration, support, and excellence:

“ServiceMaster Clean by Deeland truly puts people at the heart of its business. By transitioning into an Employee Ownership Trust, the company has empowered staff, giving them a genuine stake in its future. With over 30 years of expertise, their culture of respect, collaboration, and opportunity makes them an exemplary employer where individuals feel valued and invested. A shining example of what makes an outstanding employer.”


Need award-winning cleaning?

If you’re in Newbury and the surrounding areas and would benefit from professional contract cleaning services from a multi-award-winning business, contact the team on 0845 155 1026 or find your nearest ServiceMaster Clean Contract Services business to see how we can help you today.

ServiceMaster Clean AAA and ServiceMaster Clean by Deeland have been recognised for their dedication to environmental initiatives with Capital Fleet Solutions’ North Star Invest in the Future Awards.

At ServiceMaster Clean, many of our businesses work hard to do their bit to minimise the impact of their operations on the environment.

Two of these businesses, ServiceMaster Clean AAA and ServiceMaster Clean by Deeland, were recognised with Capital Fleet Solutions’ North Star Invest in the Future Awards for going above their commitment to greener cleaning and business practices at the ServiceMaster Thrive in 2025 conference and gala evening.


ServiceMaster Clean by Deeland – Best Environmental Initiatives

From innovative ideas to thoughtful changes, ServiceMaster Clean by Deeland have demonstrated exceptional commitment and action that’s not only driven environmental change but set a powerful example for the whole brand.

Collecting the award on behalf of the business, Jane Paisley says they were motivated to start looking into being more environmentally friendly because it means a great deal to their clients.

“It’s a great way to show our clients that we’re trying our best to be part of a positive change and share that we are doing our bit to try by changing what we can influence, like washing and reusing materials, deploying electric cars and vans and using eco-friendly products where we can.“


Carbon Neutral Award

This award recognises ServiceMaster Clean AAA as a truly forward-thinking business, one that has made carbon neutrality not just a goal, but a reality.

It celebrates their leadership in sustainability, commitment to environmental responsibility, and the determination to leave a lighter footprint on our planet.

Having taken clear, measurable steps to make this happen through their ServiceMaster Clean AAA Woodland and even becoming certified carbon neutral in 2024, ServiceMaster Clean AAA were the worthy winner!

Collecting the award, owner Siva Kugathas says he was motivated to do so after considering the impacts of climate change on future generations.

“The key part for us is that I have a family, most of the rest of our team as a family, and we want to create a better world for our children and grandchildren and their children and grandchildren.”


Want an award-winning cleaning service?

If you would benefit from cleaning services from a multi-award-winning business, find your nearest ServiceMaster Clean Contract Services business to learn more about our services in your area.

The team at ServiceMaster Clean by Deeland have been announced as finalists in the BFA HSBC UK British Franchise Awards for the second consecutive year.

Big things are happening at ServiceMaster Clean By Deeland.

Jane Pailsey and Andre Gottemaker are celebrating after being named one of 56 finalists in the prestigious 2025 BFA HSBC UK British Franchise Awards, in the hotly contested Customer Focus category, after being named finalists in the HSBC UK Best in Class Multi-Unit Multi-Brand Award last year.

Nick Dee Shepland bought a ServiceMaster Clean business, which provides expert commercial cleaning services, in 1991. In 2021, it became an Employee Ownership Trust, whereby 80% of the company shares are held in trust on behalf of the employees and has been run by Jane and Andre’s Senior Leadership Team ever since from their Newbury-based head office.


The BFA HSBC UK Franchise Awards

The BFA (British Franchise Association) is the UK’s leading authority on franchising, dedicated to upholding ethical business practices and high standards. Established in 1977, it empowers businesses and individuals through accreditation, education, and expert guidance.

The awards are sponsored by HSBC UK. UK Head of Franchise Gillian Morris said:

“My warmest congratulations to all the finalists in this year’s British Franchise Awards. It’s certainly not an easy task, but shortlisting the entries and choosing the finalists is one of the highlights of my year. As ever, there are some brilliant businesses amongst this year’s entrants. They really do represent the best of British franchising, and I look forward to seeing them all at the awards ceremony in November.”

Chief Executive of the BFA, Pip Wilkins, said:

“Our huge congratulations to Jane and Andre, and all our finalists this year. As ever, the entries were very strong, and we commend each and every one of them for their efforts over the past 12 months to do more and to do better. Our members and their franchisees are the backbone of the BFA, upholding the ethical values of the association, and we thank them for their commitment. The winners will be announced at our awards event in November, when the best in UK franchising come together to celebrate success. We look forward to seeing Jane and Andre there on the night and wish them the very best of luck.”

Winners will be revealed at a black-tie dinner in Telford on 6th November 2025, following the association’s annual conference.


Need award-winning cleaning?

If you’re in Newbury and the surrounding areas and would benefit from professional contract cleaning services from a multi-award-winning business, contact the team on 0845 155 1026 or find your nearest ServiceMaster Clean Contract Services business to see how we can help you today.

ServiceMaster Clean by Deeland have been recognised for excelling in business at the annual ServiceMaster Thrive in 2025 conference and gala awards evening. 

 ServiceMaster Clean by Deeland was recognised for their exceptional contributions to their business and brand by winning the coveted ServiceMaster Clean Award of Excellence at the ServiceMaster Thrive in 2025 conference and gala evening last week.

This blog post has all the details


The team, which has also recently won multiple external awards for their business practices and staff advocacy, including achieving Great British Franchisee Status in 2024, won the award for achieving remarkable growth through consistent success, through a series of highly respected industry award wins, which significantly elevated the profile of the ServiceMaster Clean brand.

“This is what we’ve been working towards. It’s been years of working. We push everything on every front, whether it comes from sales or hitting all the targets if they are laid out,” said director Andre Gottemaker when collecting this award.


Need a new cleaner?

As the largest ServiceMaster Clean franchise in the UK, ServiceMaster by Deeland delivers award-winning excellence in every aspect of its business.

See how they can help you today by calling 0845 155 1026 for a free, no-obligation quotation.

Or, nationwide, find your nearest ServiceMaster Clean Contract Services business today to connect with your local cleaning experts.

ServiceMaster by Deeland have been awarded at the prestigious Thames Valley Business and Community Awards as Employee of the Year.

 The team at ServiceMaster Clean by Deeland are delighted to have been named Employer of the Year at the Thames Valley Business and Community Awards, where they were three-time finalists.

This blog post has all the details.


Award-Winning Progress

Listed as top three finalists in their two other categories, SME and Business Leader of the Year, the team took home the gold for Employer of the Year, which recognises an employer who looks after their people by creating an outstanding workplace based on values that have led to a committed, effective and motivated workforce.

As winners and top three finalists, the business will also progress to the National Business Awards in June in all three categories they were nominated for.


What makes ServiceMaster by Deeland an award-winning employer?

ServiceMaster Clean by Deeland began as a one-man and van operation in 1991. Achieving rapid growth over the first ten years enabled them to expand their ServiceMaster Clean franchise operations and acquire new ServiceMaster brand licenses and new territories, expanding to include licenses in residential carpet and upholstery cleaning and disaster restoration services.

They now serve multiple clients with over 400 staff and a fleet of over 70 vehicles.

In 2021, they became an Employee Ownership Trust (EOT), whereby 80% of the company shares are held in trust on behalf of their employees.

This structurally ensures that staff can contribute to ideas within the company and benefit from a shareholder distribution scheme.

Not only does this result in greater longevity and expertise amongst the team, but it also ensures that staff are actively invested in the success and growth of the business and go above and beyond in providing excellent customer service with a real financial motivation to achieve growth.

They have also formalised their training process through a comprehensive induction and training matrix conducted for all staff.  This commences on the first day of their employment and helps to ensure the maintenance of high standards.

The British Institute of Cleaning Science (BICSc) is widely considered to be the industry’s gold standard. ServiceMaster Clean by Deeland has been a proud member since 2016 and BICSc is fundamental to how their business operates and ensures delivery of exemplary cleaning and hygiene standards.


Need a new cleaner?

As the largest ServiceMaster Clean franchise in the UK, ServiceMaster by Deeland delivers award-winning excellence in every aspect of their business.

See how they can help you today by calling 0845 155 1026 for a free, no-obligation quotation.

Or, nationwide, find your nearest ServiceMaster Clean Contract Services business today to connect with your local cleaning experts.

ServiceMaster Clean by Deeland has been shortlisted for three prestigious awards for employer advocacy, leadership and business excellence.

ServiceMaster Clean by Deeland is starting the year in style!

After achieving Great British Franchisee status and becoming finalists in the HSBC UK BFA British Franchise Awards last year, the cleaning experts have been shortlisted for three Thames Valley Business Community Awards.

This blog post has all the details.


Thames Valley Business and Community Awards

The Thames Valley Business and Community Awards were launched in 2018 by The Great British Expos to celebrate the achievements, resilience, innovation, and creativity of the region’s business community.

Since its inception in 2013, The Great British Expos have supported over 65,000 UK SMEs and recognised entrepreneurs, businesses, charities, and community figures from the area who are transforming their industries, the economy, and society.


The Categories

ServiceMaster Clean has been shortlisted for three categories, spotlighting various ways they achieve excellence.

Employer of the Year

This award recognises an employer who looks after their people by creating an outstanding workplace based on values that have led to a committed, effective and motivated workforce.

ServiceMaster Clean by Deeland began as a one-man and van operation in 1991. Achieving rapid growth over the first ten years enabled them to expand their ServiceMaster Clean franchise operations and acquire new ServiceMaster brand licenses and new territories, expanding to include licences in residential carpet and upholstery cleaning and disaster restoration services.

The business now serves multiple clients with over 400 staff and a fleet of over 70 vehicles.

In 2021, they became an Employee Ownership Trust (EOT), whereby 80% of the company shares are held in trust on behalf of their employees.

This structurally ensures that staff can contribute to ideas within the company and benefit from a shareholder distribution scheme.

Not only does this result in greater longevity and expertise amongst the team, but it also ensures that staff are actively invested in the success and growth of the business and go above and beyond in providing excellent customer service with a real financial motivation to achieve growth.

They have also formalised their training process through a comprehensive induction and training matrix conducted for all staff.  This commences on the first day of their employment and helps to ensure the maintenance of high standards.

The British Institute of Cleaning Science (BICSc) is widely considered to be the industry’s gold standard. ServiceMaster Clean by Deeland has been a proud member since 2016 and BICSc is fundamental to how their business operates and ensures delivery of exemplary cleaning and hygiene standards.

Business Leader of the Year

The Leader of the Year award will reward outstanding contributions to business and industry through years of dedication and hard work by creating jobs, employment and growth inspiring others to follow suit while adapting, diversifying and contributing to the community.

As ServiceMaster Clean by Deeland has grown, they have formalised social values, responsibilities, and environmental policies as part of their commitment to their principles. These feed into their company culture as an EOT, demonstrating and living the company ethos.

With principles at the heart of their culture, a desire to ‘give back’ to the community wherever possible is part of the company’s values.

While the business has always given back through donations, last year, they began to work more actively within community projects by dedicating time to local initiatives, ensuring the company culture is not just a set of words in a corporate document but something that they discuss, live and enact daily with more ‘hands-on’ help.

In 2023, they launched their Social Value Month, dedicating every August to work with a local charity with staff providing hands-on help. In 2023, this began with Sebastian’s Action Trust – which delivers respite care for the families of children with life-limiting illnesses.

Deeland also works closely with several housing association clients and has been proud to support their various community initiatives. Just last year, they donated two benches to Harvey’s Field, a retirement housing complex in Overton alongside donations to charities, they are the first supplier to contribute to a client’s Match My Project initiative, donating office items to a project registered under this housing association’s scheme. In addition, every year a donation is made to CRY, Children in Need and Macmillan Cancer Support.

They place a high value on their people and their growth and development, and staff have a real voice in how the company is run.

As part of their structure as an EOT, this means staff tend to stay longer and ‘go the extra mile’ in service delivery, with pride in what they do.

Their principles give ServiceMaster Clean by Deeland a strong ethos, not just in a desire to always ‘do the right thing’, but also by placing community at the heart of their activities, with a desire to give back wherever possible.

Extending this over the last year with ‘hands-on’ help, staff spent company time on various charitable initiatives to help their culture become part of the day-to-day ethos in and around the office.

Getting out to help in various ways on company time has motivated staff and left them feeling good about the difference they have made.  Furthermore, as most of their community initiatives are taken from staff and client suggestions, this has helped to ensure that their efforts usually have a personal association and resonate internally and externally.

This means that their company culture is part of how they feel, communicate and behave towards each other and their clients in and around the business. It is more than a set of corporate jargon and helps to inform their daily actions.

The SME of the Year

This award recognises established businesses demonstrating their ability to grow or their strong potential to do so, with a clear understanding of the market in which it operates and its future development within that marketplace, with sound and measurable business practices.

As the largest ServiceMaster Clean franchise in the UK, ServiceMaster Clean by Deeland has years of expertise growing and scaling across the nation and an exceptional understanding of the industries in which they operate.

With highly-developed structures in place to support growth, operational excellence, customer service, employee support, community, environmental advocacy and CSR,  the future is bright for ServiceMaster Clean by Deeland.


Need a new cleaner?

As the largest ServiceMaster Clean franchise in the UK, ServiceMaster by Deeland delivers award-winning excellence in every aspect of their business.

See how they can help you today by calling 0845 155 1026 for a free, no-obligation quotation.

Or, nationwide, find your nearest ServiceMaster Clean Contract Services business today to connect with your local cleaning experts.

We sat down with BFA HSBC UK British Franchise Awards finalists Andre Gottemaker and Jane Paisley from ServiceMaster Clean by Deeland.

Andre Gottemaker and Jane Paisley are ready for the BFA HSBC UK British Franchise Awards.

Andrew and Jane Paisley, the Senior Leadership Team from ServiceMaster Clean by Deeland, were named finalists in the BFA HSBC UK British Franchise Awards 2024 in July.

The business is being recognised in the Multi-Unit, Multi-Brand category for its passion for business across multiple brands and mastery of management strategies to enable success.

We sat down with Andre and Jane ahead of the awards finals next week to discuss the awards and see how it feels to be a finalist.


About ServiceMaster Clean by Deeland

The business was started by Contract Services franchisee Nick Dee Shapland in 1991 as a sole trader in Newbury and Reading.

In 2021, it became an Employee Ownership Trust, whereby 80% of the company shares are held in trust on behalf of the employees.

All this has contributed to their achievements in business success in the wider world and ServiceMaster’s franchise network.


What inspired you to take the plunge and enter the awards? 

“We’re incredibly proud of our journey so far and wanted to showcase what we have achieved to a wider audience and also let our team see how proud we are of them!”


Why did you specifically choose the category? 

“Our sustained growth achievements have been delivered through articulation and delivery of a clear strategy, underpinned by a strong company culture, so we believe this award category is most relevant.”


Are you excited for the awards night?

“We can’t wait for the awards night! It will be a fantastic celebration of all of the finalists’ achievements this year.”


Need a new cleaner?

If you’re in Newbury and the surrounding areas and would benefit from professional contract cleaning services from a multi-award-winning business, contact the team on 0845 155 1026 or find your nearest ServiceMaster Clean Contract Services business to see how we can help you today.

Jane Paisley and Andre Gottemaker from ServiceMaster Clean by Deeland are winners in whichfranchise’s Great British Franchisee Awards 2024.

Congratulations to Jane Paisley and Andre Gottemaker from ServiceMaster Clean by Deeland, who, alongside being finalists in this year’s HSBC BFA Great British Franchise Awards, have been awarded Great British Franchisee status by whichfranchise in the Great British Franchisee Awards 2024.

Here’s the full story.


About ServiceMaster Clean by Deeland

ServiceMaster Clean by Deeland was started by Nick Dee Shapland in 1991 as a sole trader in Newbury and Reading.

In 2021, it became an Employee Ownership Trust, whereby 80% of the company shares are held in trust on behalf of the employees and has been under the management of Jane and Andre ever since.

Today, its multi-brand cleaning divisions service six business sectors across four ServiceMaster UK brands: ServiceMaster Clean’s Residential and Commercial upholstery and carpet cleaning, Contract Services office cleaning and ServiceMaster Restore’s disaster restoration brand, with over 400 staff and a fleet of 70 vans, making them the largest ServiceMaster Clean franchise in the UK.


The Great British Franchisee Awards 2024

In achieving Great British Franchisee status, Jane and Andre join sixteen other franchisees from across the UK named this year’s cream of the crop of British franchising, providing exceptional contributions to the sector and delivering excellence in their business – including fellow ServiceMaster Brands UK franchisee Nicky Morris from Merry Maids Fylde, Blackpool and Preston.

They also join their ServiceMaster Clean franchisees, Siva Kugathas, CJ Micallef, and Chris Blewitt, who have achieved this status in previous years. This makes them the fourth consecutive franchisees to achieve this coveted status in as many years.

The awards, currently in their fourth year, celebrate business success and reflect winners’ achievements in stability, growth, staff retention, customer satisfaction, community involvement, inspired leadership and their involvement in their franchise network.

By winning, ServiceMaster Clean by Deeland is officially honoured as one of the best franchises in the UK in one of the industry’s most prestigious awards.

“The calibre of candidates was outstanding again this year. It is great that this exceptional group of franchisees are being recognised for going above and beyond “the norm”.  Their passion and commitment to their brand really shown through in their applications. They are true ambassadors for franchising.” says Suzanne Melville, Head of Marketing at whichfranchise.


What makes Deeland Great

The judges were impressed with the business’s long-term success, professionalism, and commitment to supporting their staff and local community.

They commented that Deeland “promotes the true essence of a great franchise model run by successful and hard-working franchisees.”

Guy Strang, ServiceMaster Clean Contract Services Brand Leader, added:

“Jane and Andre exemplify the values that make ServiceMaster Clean stand out. Through their leadership, they’ve built a thriving business dedicated to supporting both their employees and clients.”

“Their commitment to community involvement, innovative use of technology, and focus on staff development have made them true ambassadors of the ServiceMaster brand. Their passion and dedication are why they are worthy winners of this recognition.”

Commenting on their win, Jane and Andre said:

“We are thrilled to have won the Great British Franchisee Award for 2024. A massive well done to our team, without whom this would not have been possible. Thank you so much, whichfranchise, and huge congratulations to all the other winners – it’s great to be in such good company!”

Congratulations, all!


Need a new cleaner?

As the largest ServiceMaster Clean franchise in the UK, ServiceMaster by Deeland delivers excellence in every aspect of their business.

See how they can help you today by calling 0845 155 1026 for a free, no-obligation quotation.

Or, nationwide, find your nearest ServiceMaster Clean Contract Services business today to connect with your local cleaning experts.

Meet ServiceMaster Clean by Deeland, finalists in this year’s BFA HSBC British Franchise Awards.

Three cheers for ServiceMaster Clean by Deeland!

The business, which provides expert contract cleaning services across various sectors in Newbury and the surrounding areas, has been shortlisted for the HSBC Best in Class: Multi-Unit Multi-Brand award at the BFA HSBC British Franchise Awards 2024.

Here’s everything you need to know about them.


Who are ServiceMaster Clean by Deeland?

Deeland Limited has been operating its ServiceMaster franchise for over 30 years.

Known today as ServiceMaster Clean by Deeland, its multi-brand cleaning divisions service six business sectors across four ServiceMaster UK brands:

  • Commercial Businesses
  • Schools & Colleges
  • Domestic Homes
  • Healthcare & Medical Centres
  • Housing Associations & Property Management
  • Fire & Flood Restoration

These are carried out across licences for various brands: ServiceMaster Clean’s Residential and Commercial upholstery and carpet cleaning, Contract Services office cleaning and ServiceMaster Restore’s disaster restoration brand.

ServiceMaster Clean by Deeland’s franchise area covers most of Southern England across 61 franchise licences. Their central management support office and warehouse is in Newbury, with other offices and premises in Bristol, Gloucester and Reading.


Deeland: A History

The business was started by Contract Services franchisee Nick Dee Shapland in 1991 as a sole trader in Newbury and Reading.

Nick Dee Shelpland with his first branded van in 1991

In 2021 it became an Employee Ownership Trust, whereby 80% of the company shares are held in trust on behalf of the employees.

This structurally ensures that their staff can contribute to ideas within the company and benefit from a shareholder distribution scheme.

Not only does this result in greater longevity and expertise amongst their team, but it also ensures that staff are actively invested in the success and growth of the business and go ‘above and beyond’ in providing excellent customer service with a real financial motivation to achieve growth.

The business achieved rapid growth over the first ten years through a large portfolio that, at the time, included a large cleaning contract with Vodafone, which operated from 37 buildings in Newbury.

This growth enabled Deeland Limited to expand its ServiceMaster Clean franchise operations, acquiring new ServiceMaster Brand Licenses and new territories, expanding to include licences such as Residential Services and Fire and Flood Restoration.

The business now serves multiple clients with over 400 staff and a fleet of 70 vans, making them the largest ServiceMaster Clean franchise in the UK.


Management Structure

They are overseen by a centralised Senior Management Team (SMT), which has been in place since 2021 to enable leadership to work on and not just in the business and implement proactive growth plans. The SMT comprises leaders Andre Gottemaker, Jane Paisley and Abbigale May, who collectively have over 54 years of experience within the business.

Left to right: Jane Paisley, Andre Gottemaker, Abbigale May

Leadership from the SMT drive their team to new heights through an excellent training and management structure that ensures their standards are impeccably maintained. This, in turn, means that they can deliver above and beyond the call of duty every time, allowing them significant year-on-year growth.


Culture and Performance

The company culture is based on the 3Ps: Principles, People & Performance.

Their Principles dictate the correct and ethical way in which they operate, they recognise their success depends on their People, so they are highly valued and trained, and they always strive for excellence in their Performance, with fully managed and audited services to help deliver this. 

This approach was originally part of ServiceMaster Ltd.’s franchisor philosophy on managing and operating a successful commercial business, demonstrating Deeland’s strong commitment to upholding the core values of the whole brand as part of its culture. 

To formalise their investment in their people, they have a Human Resources Department to allow a separate, centrally managed function to manage staff performance, well-being and recruitment.

The SMT has also introduced a Quality Assurance Management Program (QAMP) to focus on company performance.

QAMP ensures scheduled meetings are in place for the year with set agendas to examine and audit KPIs like service delivery, customer service and employee reviews.

This works alongside formalised training processes through a comprehensive induction and training matrix for all staff. This is started on day one of their employment to ensure that high standards are maintained, and contracts are delivered.

These are rigorously upheld in line with ISO, an investment that goes above and beyond the sector’s expectations and affords the business and brands a prestige and quality assurance that means Deeland can win larger and more reputable contracts.

It has the ISO 9001 and ISO 14001 Accreditation, is externally audited yearly by ISOQAR, and is also a BICSc Accredited Training Centre.

They have also formalised social values, responsibilities, and environmental policies as part of their commitment to their principles. These feed into their company culture as an EOT, demonstrating and living the company ethos.


Need a new cleaner?

As the largest ServiceMaster Clean franchise in the UK, ServiceMaster by Deeland delivers excellence in every aspect of their business.

See how they can help you today by calling 0845 155 1026 for a free, no-obligation quotation.

Or, nationwide, find your nearest ServiceMaster Clean Contract Services business today to connect with your local cleaning experts.

Three franchise business owners from ServiceMaster Clean Contract Services have risen to the top of the franchising world as finalists in the BFA HSBC UK British Franchise Awards 2024.

Within the world of franchising, the BFA HSBC UK British Franchise Awards are some of the most prestigious awards a franchise business and brand can win.

They celebrate excellence and showcase the innovation, dedication, and positive impacts franchises make across the UK.

In this, its 35th Year, the awards have seen a record number of entrants, with hundreds of businesses across the nation throwing their hats into the ring for consideration from the expert judging panel: spearheaded by the BFA’s Chief Executive, Pip Wilkins and HSBC UK’s Head of Franchising, Gillian Morris.

Despite the competition, not one, not two, but three ServiceMaster Clean Contract Services businesses are among the final shortlist of applicants across three categories.


ServiceMaster Clean Contract Services Manchester – HSBC UK Best in Class Multi-Unit Single Brand Award

The BFA describe the HSBC UK best-in-class multi-unit awards as ‘like no other.’

It recognises business owners who have built empires in franchising.

The judges were looking for ‘a franchisee [who] has a clear passion for business and is a master of managing management teams.’

CJ Micallef is the daughter of ServiceMaster Clean Contract Services Manchester’s original owners, Sarah and Martin Steinman, who started the business in 1991 and operated out of the conservatory of their family home.  

CJ joined the company in 2004 as a Key Account Manager after a career working in leadership roles for companies like Starbucks Coffee.

Today, she is Managing Director, having taken the reigns of the family business.

She has been instrumental in expansion through the growth of the business’s turnover, capacity, and efficiency.

The business boasts one of the ServiceMaster Clean brand’s largest local market shares, achieved through organic and local sales growth, and only eight national accounts, despite only covering one major city and competing with approximately 440 cleaning companies.

In 2019, CJ created a five-year plan to reach a £5 million turnover when turning over £2.5 million.

They have achieved above and beyond their goals and, with a current turnover of £5.2 million, are growing in line with their 37% growth in the last year and consistent growth in previous years.

When they formulated these goals, they were primed for growth but were halted by COVID-19. They have since grown by over £2 million in two years.

They have expanded both licenses to have much greater coverage across Greater Manchester and Cheshire through a fleet of branded vehicles, which have grown by 17 cars in the past 12 months, improving the business’s operational capacity and efficiency and the size of the franchise operation through our market share and brand visibility locally.

The franchise now serves 200 clients across 850 sites in vital markets like offices, schools and housing associations.


ServiceMaster by Deeland – HSBC UK Best in Class Multi-Unit Multi-Brand Award

ServiceMaster by Deeland is also shortlisted in the Best-in-Class Multi-Unit category as a Multi-Branded operation due to the professional residential and commercial carpet and upholstery and disaster restoration services, they provide under the ServiceMaster Restore and ServiceMaster Clean brands alongside their contract cleaning services.

The business was started by Contract Services franchisee Nick Dee Shapland in 1991 as a sole trader in Newbury and Reading.

In 2021 it became an Employee Ownership Trust, whereby 80% of the company shares are held in trust on behalf of the employees. 

This structurally ensures that their staff can contribute to ideas within the company and benefit from a shareholder distribution scheme.

Not only does this result in greater longevity and expertise amongst their team, but it also ensures that staff are actively invested in the success and growth of the business and go ‘above and beyond’ in providing excellent customer service with a real financial motivation to achieve growth.

All this has contributed to their achievements in business success in the wider world and ServiceMaster’s franchise network.

Not only did they achieve their franchisor-set target of 10% growth annually over the last five years, but they also received multiple awards for growth and environmental initiatives.


ServiceMaster Clean AAA – Business Builder Award

After winning big last year by taking home the Franchisee Trailblazer and People’s Choice awards, Siva Kugathas is now shortlisted in the brand new Business Builder category.

This award recognises a franchisee who has purchased a profitable resale business and

is now excelling by executing strategies that elevate it from good to great.

Siva purchased ServiceMaster Clean Contract Services Guildford in 2017 as a resale from an existing franchisee.

At the time, the business turned over £50,000. In a matter of years, he has transformed it into a shining star in his multi-million-pound, multi-territory empire: ServiceMaster Clean AAA.

Using the ServiceMaster Clean model and thorough strategies that combat common hurdles in the cleaning industry, Siva has transformed a good business into something great.

He has been ambitious from the start, with an initial goal of creating more job opportunities and rapid growth within the local area.

His practices around employee mentorship, customer satisfaction, ‘celebrity service’ and employing a dedicated sales team allowed him to transform his business into a bastion of success.

Initially doubling the size of his operation in just 18 months, he has also acquired 18 further territories in 7 years to grow to a turnover of £6 million last year.

Now, as a top-performing franchisee, he is committed to exceeding client expectations and driving the business to achieve a target of a £10 million turnover by 2027.


The awards evening

Our business owners and their fellow finalists will now spend the next few months working on the next round of judging before the winners are announced in November at the end of the BFA’s annual conference.

The night will be led by Pip and Gillian, who each had highly complementary words for all of the worthy finalists:

Pip Wilkins said:

“We are delighted to be celebrating our 35th year of the BFA awards this year and as always, another exceptionally difficult round of shortlisting for Gillian and I.

Congratulations to each and every one of you who have made the finals; this is in itself a huge achievement and one you should be extremely proud of. The team and I look forward to seeing you in November.”

Gillian Morris added:

“My heartfelt congratulations to the deserving finalists in this year’s British Franchise Awards.”

“Shortlisting the entries and choosing the finalists is one of the toughest challenges of my year but it’s one I love.”

“I was truly inspired by the brilliant businesses amongst this year’s entrants and the finalists really do represent the best of British franchising.”

Want to work with award-winning contract cleaners?

If you would like to benefit from a cleaning service from professional and award-winning local experts, find your nearest ServiceMaster Clean Contract Services business to learn more about our services in your area.

ServiceMaster Clean Newbury had a very successful evening recently at the ServiceMaster Clean Contract Services Summer Summit, receiving two awards for growth.

At ServiceMaster Clean Contract Services, we always strive to go above and beyond in all we do, whether it’s exceeding our client’s expectations, nurturing relationships with our staff and customers or developing a thriving franchise network.

Earlier this month, we celebrated many of our franchise business owners who go above and beyond as part of our annual conference, the ServiceMaster Clean Contract Services Summer Summit.

This fantastic day allowed our franchisees from across the UK to come together with staff from our head office and event sponsors from different companies to network, develop, and celebrate their businesses.

Awards for ServiceMaster Clean Newbury

To close the day, a black-tie awards evening saw various franchisees awarded for their recent achievements and contributions to our network and the cleaning industry.

Amongst the winners was ServiceMaster Clean Newbury, who last year won the coveted North Star Invest Award, and this year won multiple awards for growth in the business.

The Awards Won

These included two awards for achieving exceptional business growth milestones. The first was for growth of over £500,000 in one year, and the second was for over £1 million growth over five years.

Since becoming an EOT in 2021 and making the staff the owners, ServiceMaster Newbury has focused on growth by working hard to retain its existing clients and secure new ones whilst continuing to deliver the same high standards their clients expect and deserve.

With the employees owning the majority of shares in the company, they are incredibly motivated to go above and beyond in the services they provide for their customers.

This desire to grow and develop the business has included an emphasis on sales and a particular effort to nurture and develop staff talent in sales-oriented roles.

The business has also started to access new, high-value markets and made a particular effort to listen to customer needs. This strategy’s benefits are now paying off, as demonstrated by these two awards for growth.

Business Services Director Jane Paisley said

“If everyone is committed to delivering the best service, maintaining professional standards, and working together to achieve this, a business can develop and grow.”

“Our continued growth will provide opportunities for investment in our people, equipment, green initiatives and the wider community.”

“Winning these awards is the culmination of everyone’s hard work over the past five years. It Is wonderful to have this hard work recognised by the presentation of these two awards at the CS Summer Summit 2023.”

“We were very proud to win both these awards and share this experience with our fellow franchisees.”

Need a professional cleaning service?

If your premises could benefit from regular cleaning from an accredited and trusted company, contact ServiceMaster Clean Contract Services Newbury on 01635 38100 today for a free, no-obligation quote on a range of professional and expert services.

Nationwide, call 0845 201 1184 or find your nearest ServiceMaster Clean Contract Services business to learn more.

ServiceMaster Clean Contract Services Newbury has won the North Star Invest award at this year’s ‘ServiceMaster Live!’ event.

This May, our long-anticipated ServiceMaster Live event, which is a gathering of franchisees from across the ServiceMaster UK brand family – saw franchisees and their teams recognised for their hard work in customer service, sales, and marketing efforts, resilience, growth and more over the past year. The awards ceremony, which took place at the close of a jam-packed day full of connections, networking and inspiring presentations, saw ServiceMaster Clean Newbury win the highly coveted North Star Invest award for investments in their business and the local community.

ServiceMaster Clean Contract Services Newbury was owned and managed by Nick Dee Shapland for 30 years, during which time he established a growing community of staff and clients who relied upon and delivered his trademark professional and bespoke contract cleaning services. Originally, ServiceMaster Clean Newbury solely provided commercial cleaning services in the Newbury area, but over their three decades of business, their territory has grown to cover not only Reading & Newbury but North Hampshire, Swindon, Newbury, Oxfordshire and much of Gloucestershire. This is a truly impressive size for a franchise business, and they are equipped to reflect this. With a fleet of over 60 vehicles and a staff of over 350 people!

After Nick retired in 2021, he transferred ownership of his business to his employees in an Employee Ownership Trust. And, as Nick said back in 2021, this move enabled him to “place the future of the business in the hands of the people who have helped it grow over the last 10 years”

Now that team has achieved new heights for their investment by continuing to show their involvement in their community through brilliant work with multiple charities in the Newbury area – and earning them the coveted North Star Invest Award. The Newbury team endeavour to support three main charities we support each year. This year, this has been Cardiac Risk in the Young (CRY), through staff completing the London Bridge walk in June, Macmillan coffee mornings, and Children in Need. Last year, the team raised over £1500 for their charities, and hope to exceed this effort this year through events like the London Bridge Walk and team donations.

At its heart, ServiceMaster Clean Newbury is about community, and Victoria Tayler, Marketing Manager for ServiceMaster Clean Contract Services says that this made them the clear choice as the winners of the North Star Invest award this year. “This is a fantastic award to achieve, it is so pleasing to see one of our businesses giving so much back to their community, she says.

“It is easy as a business owner to get bogged down with the day-to-day stuff but the giving back is so valuable to those to whom they have contributed. This really embodies the ServiceMaster ethos of going Above and Beyond.”

Jane Paisley, on behalf of EOT and the Newbury team, says, “We were very proud to receive the North Star Investment award for 2021! We moved to an Employment ownership Trust in June 2021 and as a company, we have always tried to help and support local events and help the community and if staff have asked for support for their local schools or fund-raising activities.

Our new aim is to continue to support our three main charities CRY, Macmillan and Children in need and then support local charities and fundraising in Newbury but, we would also like to reach out further to our surrounding areas and we have asked [our] staff if there are any charities or events to which they belong to that we can support.   We feel it is important to show support where we can to staff and the local community to which they are also involved, it makes staff feel proud to be part of the ServiceMaster brand.”

If you are in Reading & Newbury, North Hampshire, Swindon, Newbury, Oxfordshire or Gloucestershire and would like to book a free quote for professional and bespoke contract cleaning services from an expert team with over 30 years of industry experience, get in touch with the ServiceMaster Clean Newbury by calling 01635 38100 today.

By Tom Page, Digital Content Writer