Three UK franchise partners attended the ServiceMaster Brands conference in Las Vegas, gaining valuable insights on sales growth, new revenue streams, and business leadership.
UK Franchise Partners Attend Global Brand Conference in Las Vegas
Three UK franchise partners recently travelled to Las Vegas to attend the annual ServiceMaster Restore and ServiceMaster Clean Annual Conference in the United States. CJ Micallef from ServiceMaster Clean Contract Services Manchester, Kevin Harden from ServiceMaster Clean Contract Services Mercia and Siva Kugathas from ServiceMaster Clean Contract Services AAA all had the pleasure of visiting the States for their annual Clean and Restore Conference. The event brought together more than 1,000 franchise owners, leaders, and industry experts from across the global ServiceMaster network.
The conference gave UK partners the chance to learn from top performers, hear from world-class speakers, and bring back practical ideas to support business growth across the UK franchise network.
Attending global events like this is a key part of staying competitive in franchising. It allows franchise owners to see what works in other markets and apply those lessons to their own businesses.
A Strong Focus on Sales Growth
One of the main themes throughout the conference was the importance of maintaining a clear sales focus. Successful franchise businesses do not rely on referrals alone. They invest in structured sales activity to support long-term growth.
Delegates heard how hiring dedicated sales people can help franchise owners scale faster, win larger contracts, and create more predictable income. Businesses that treat sales as a priority tend to grow quicker and remain more stable during challenging periods.
For UK franchise partners, this message reinforced the value of building a strong pipeline and investing in people who can drive new opportunities and programmatic marketing strategies which support business growth locally, regionally and nationally.
Creating New Revenue Streams Through Strategic Partnerships
Another key learning from the conference was the importance of being creative with revenue streams. Many successful franchisees in the US have expanded their services by building relationships with sister services and trusted local partners.
By forming these strategic affiliations, franchise businesses can offer clients a more complete service. This end-to-end approach makes it easier to build long-term customer relationships.
For UK partners, this opened up new ideas about scaling up business and how collaboration can lead to strategic growth without changing the core business model.
Keynote Message From Admiral William McRaven
One of the standout moments from the conference was the keynote session delivered by William H. McRaven, the retired US Navy Admiral known for leading high-profile military operations.
His message to the audience was simple but powerful, “Don’t ring the bell.”
He spoke about discipline, resilience, and the importance of pushing through difficult moments instead of giving up. The session held the attention of all 1,000+ delegates in the room and left many feeling motivated and energised.
The lessons shared were not only relevant to business, but also to personal life, leadership, and long-term success.
Experiencing the Energy of Las Vegas
Alongside the conference sessions, the UK franchise partners also had the chance to experience the atmosphere of Las Vegas.
Between meetings and events, they spent time exploring the city, visiting well-known landmarks, and enjoying the unique energy the location is famous for. These moments also gave delegates the opportunity to build stronger relationships with franchise owners from other countries.
Networking outside the conference room is often where valuable ideas are shared, and this trip provided plenty of opportunities to connect with the wider global network.

Bringing Global Ideas Back to the UK Network
Overall, the conference was a valuable experience for the UK franchise partners who attended. They returned with new ideas, fresh motivation, and practical strategies that can be shared across the wider UK network.
Events like this show the strength of being part of a global franchise brand. Learning from other markets, meeting fellow franchise owners, and hearing from experienced leaders helps businesses continue to grow year after year.
A huge thank you goes to the ServiceMaster Brands US team for the invitation and for delivering a fantastic conference. The experience reinforced the benefits of being part of an international franchise network, and the UK partners are already looking forward to the next event.
If you’re looking for a cleaning company that delivers nothing less than excellence- speak to ServiceMaster Clean Contract Services today. We’ll keep your business spotless, safe, and ready to impress. Find your nearest ServiceMaster Clean Contract Services business or call 0800 021 3970 today.

Lord Swraj, Chairperson of Jury, WCRCINT &. Global Industrialist underscored the significance of winning such an award:






