ServiceMaster Clean is participating in the third annual Forget Me Knot Challenge to support Alzheimer’s Society. 

Alzheimer’s is commonly misunderstood as a natural part of ageing.

However, it is a deadly neurological disease that is currently the UK’s biggest killer, estimated to affect 1 in 2 people in the UK in their lifetime.

This year, ServiceMaster brands across the UK have once again partnered with the Alzheimer’s Society to help them provide help and hope to the 900,000+ people living with dementia in the UK.

Throughout 2025, we’re working closely with our friends at the Alzheimer’s Society to raise a further £10,000 as part of our commitment to supporting them in their cause.

And as part of our fundraising commitment, our businesses nationwide are again undertaking the Forget Me Knot Challenge.

But what is the Forget Me Knot Challenge? And how can you get involved?

This blog post has all the details.


What is the Forget Me Knot Challenge?

The Alzheimer’s Society is represented by the forget-me-not flower, long associated with Alzheimer’s and dementia due to its impact on memory loss.

The Forget Me Knot Challenge is a sponsored virtual relay in which staff and owners from our businesses across the UK run, walk, or cycle the equivalent total mileage between each of our businesses, tying them together and raising funds for Alzheimer’s Society: creating the Forget Me Knot.


How to support us

If you want to support us, please visit our Just Giving page to donate online.

Or, if you’re one of our customers, please feel free to speak to our staff about donating.

Thank you for all your support!

To stay up to date with how we’re doing, stay tuned to our blog and social media channels over the summer.


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Two Yorkshire-based commercial cleaning franchise owners are taking part in their second Longest Day Golf Challenge, in aid of Macmillan Cancer Support.

Adam Marcham and Clive Jones of ServiceMaster Clean Contract Services Huddersfield and Bradford, respectively, will take part in the challenge at Meltham Golf Club, which is situated against the Pennine Hills, near to Huddersfield on June 22nd and are aiming to raise over £500 in the process. During the feat, the duo will complete 72 holes, walking over 24 miles, taking more than 600 shots between them.

Adam Marcham, general manager, ServiceMaster Clean Contract Services Huddersfield, said: “This is the second time we’ve taken part in this challenge and whilst it’s hard work, it’s all for a great cause. We’re hoping to raise over £500 for Macmillan Cancer Support and taking donations on our Just Giving page.”

Clive Jones, director, ServiceMaster Clean Contract Services Bradford, added: “We’ve been practicing our games in preparation; our clubs are ready, golf balls are stocked up and we’re raring to go. It’s just the impact on the ol’ knees that you can’t prepare for!”

Adam and Clive are raising money for Macmillan Cancer Support via their Just Giving page https://www.justgiving.com/fundraising/servicemasteryorkshire.

Having completed a marathon length golf challenge consisting of 72 holes in one day, Adam Marcham from ServiceMaster Clean Contract Services Leeds is delighted to have raised a wonderful £608.00 for Macmillan.

Adam completed the day together with Clive Jones, Owner of ServiceMaster Clean Contract Services Bradford, it was a challenging day to say the least but well worth the hard work.

Keep watching for the next challenge that Adam will take on.

…for the long walk home!

This year as part of ServiceMaster Huddersfield/Leeds charity challenge Adam Marcham will taking part in a long distance walk from Bridlington to Clayton West…a total of 130 miles over 3.5 days.

Adam and 13 others will be taking part in ‘The long walk home’ to support and raise money for a very worth while cause – Brain Tumour Research.

This is no small task and is yet is another in the list of challenges Adam has carried out over the last few years to help raise money for charities close to his heart.

Below is the just giving page where you can read the story about the organiser of ‘The long walk home’, Nick Giddings’ wife who recently suffered from a brain tumour but through research and treatment got the all clear. If you would like to donate and to this worthwhile cause, you can do so through the justgiving link.

Thanks again for reading and your donations.